March 22, World Water Day, doesn’t have the name recognition of Earth Day, but it’s definitely gotten more attention this year. In 2009, Back2Tap ran brief campaign to tie into World Water Day, but it didn’t really gather much momentum. This year, several like-minded groups have made World Water Day a major milestone. Tapped, a documentary movie about the bottled water industry, kicked off its cross country tour to 30 cities in 30 days yesterday. Claiming that one day is not enough, the Tapped tour is celebrating World Water Week this week. Food and Water Watch ran a Take Back the Tap Virtual Facebook March yesterday.
So why all the excitement about water this year? Maybe it was watching the tortuous process of supplying clean drinking water to millions of displaced people in Haiti. Maybe it was the growing realization that bottled water is wasteful and the money spent on it could be used more wisely. Maybe it was all the articles reminding us that we have to work harder to protect water quality, even in the United States.
It probably wasn’t because of this little known prediction: by 2030 two-thirds of the world will lack access to clean drinking water. In light of all this, Back2Tap remains committed to donating 5% of our profits to help supply schools in need with clean water, through the Cental Asia Institute and to raising awareness about this issue.