“The bottled-water industry isn’t just seizing an opportunity — it is banking on the decline of our water infrastructure as key to their successful business model” according to an editorial by Patti Lynn. Lynn further quotes Nestlé Waters North America CEO Kim Jeffery as saying “We believe the tap infrastructure in the U.S. will continue to decline. People will turn to filtration and bottled water for pure-water needs.”
Is this the handwriting on the wall? I’m sure that the CEO of Nestle is a smart business person, and I’m afraid this might be a pretty safe bet in spite of the recent decline in bottled water consumption reported earlier this year. Clearly, there is a lot more work for Back2Tap and other organizations like ours to do. We will all need to do more than raise awareness and convert people to tap – we will also have to convince people to actively lobby for watershed protection and improvements to their water infrastructure.